Brookhaven, MS → New York, NY

Two ways
with words

Senior Content Designer by day, (wannabe) Southern Gothic writer by every other hour—over eight years turning content design chaos into systems that scale and a lifetime shaped by an accent that sounded weirdly thin in Mississippi but as thick as a Gump in New York.

Portrait of Ashlee Phillips, pop-art style, yellow background
AI portrait · Haring inspired

About

The long version

During my time in tech, I've been branded "resilient."

It's an adjective we seem to give to quiet women, those comfortable wading through the waiting. What is resilience, I suppose, but patience that hurts? These days I split my resilience between the unforgiving cursor of my fiction and content design work—writer's block doesn't care what writing I'm writing.

Off the clock, it's my husband, our elderly cat, and me in a 1939 Art Deco co-op—the cat mostly just sits on the windowsill in judgment.

OriginBrookhaven, MS
BasedNew York, NY
GenreSouthern Gothic
FormFiction & Flash Memoir
Day jobSenior Content Designer
+ Also true +
Comfort showBob's Burgers
Boy band*NSYNC
Current hauntingA short story I keep insisting I'm writing

Content design

Systems, not just screens

CD philosophy & process

Philosophy

Good content design outlasts the project.
Great content design outlasts the content designer.

Process
Find the chaos Name the problem Build the system Make it scale Move on
Present · Peloton

Connected Fitness Hardware

Primary content designer for Peloton's current ecosystem.

Senior Content Designer
Settings IA

The 80-screen junk drawer

Rebuilt the information architecture for AI glasses settings and wrote the governance so new settings wouldn't recreate the mess.

73%→82% task success 6.2s→5.7s time on task
Onboarding

Cutting 60 screens down to size

Reframed the wrist wearable's setup as a single "Choose Your Own Adventure" screen — later adopted by three other device teams.

3.6→3.9 UX KPI 4 devices adopted CYOA
Accessibility

Building a practice from the ground up

Became the Content Design Accessibility Lead nobody assigned — closed 29 bugs and 189 tasks against WCAG/EAA compliance.

80% CD confidence 90% adoption

Hot takes. Hot cakes.

Some unfiltered opinions on content design.

Hot Take · 0 of ?

[This is not placeholder content. Technically.]

On the shelf

Writing & reading
Writing
Flash Memoir

Little Thinks

Short-form flash memoir: small, sharp fragments of memory, observation, and whatever refuses to leave me alone.

Read on Substack →
Short Story Collection

Crooked Letters

Southern Gothic stories about small towns, family houses, and the particular kind of strange that grows in Mississippi.

Coming soon
Reading
  • The Dungeon Anarchist's CookbookUnhinged FunMatt Dinniman
  • ExhalationBrain FoodTed Chiang
  • KinSouthern VibesTayari Jones
More on Goodreads →